Your amazing key art, promos, title treatments, backgrounds, brand logos, endcards, pre-roll, and photography create a spectacular emotional connection, and it's my job to be a guardian and advocate for your work so that it gets to the right place at the right time for the right customer, and allows the incredible movies and series behind that creative work to shine.

As the Vice President of Design Management at Max, the streaming service of Warner Bros. Discovery, I currently lead a 50-person team that oversees the operational execution of campaign design tickets across the full funnel of digital marketing verticals, and the publishing and QC of all platform key art images on the service. With more than 20 years of experience in creative operations, project management, and people leadership, I have built and managed high-performance teams, developed tools and processes, and tracked OKRs and data trends for some of the world's leading entertainment platforms.

At Max my team is accountable for completing 1,000 design tickets per month and publishing 250,000+ key art images on the streaming platform. 

Previously, I led a creative operations team at Netflix, responsible for the deployment of artwork for 700 Netflix original and 14,000 licensed titles from 2015 to 2017. I also spearheaded the release of the 2.0 version of Netflix's proprietary artwork digital asset management system, which also managed localization in over 20 languages. 

My mission is to drive creative excellence and workflow optimization to achieve high quality and high efficiency at scale. 

Qualifications:

• A proven track record hiring and managing teams, building roadmaps, and delivering creative.
• Passionate about hiring, leadership, and team success.
• Founding member of Max, accountable for completing 12,000+ design tickets annually across multiple digital marketing verticals, in addition to publishing 250,000+ key art images on the streaming platform since launch.
• Creative operations lead at Netflix overseeing the deployment of artwork for about 700 Netflix original and 14,000 licensed titles from 2015-2017.
• Spearheaded delivery of 2.0 version of Netflix’s proprietary artwork Digital Asset Management (DAM) system which managed assets for every title including localization in over 20 languages.
• Increased Netflix's required artwork assets from studios which drove user engagement by improving artwork A/B testing and personalization results.
• Produced and edited a feature documentary, short film, and web series pilot.
• Expert copy writing and producing of sales presentations, C-level keynotes, strategic sales accounts, summits, conferences, and nonprofit powerpoints to achieve marketing objectives including strategy.
• Generated cumulative $90M+ in ad sales revenue; multi-winner of President's Club.

Personal and Professional Attributes:

• Proven strategic storyteller and strategic thinker.
• An ideal balance of pragmatism and common-sense with a flair for innovation.
• Energetic, ability to work in a fast-paced environment with cross-functional teams, manage multiple projects and deliver on deadline.
• Passion for entertainment, education tech, e-learning, SaaS, design thinking, resonant leadership, customer empathy, training, and collaboration.
• Ability to use software application tools and SaaS solutions including Jira, Asana, Monday, Airtable, Slack, Tableau, Salesforce, Final Cut Pro, Adobe Premiere, Clearslide, Evernote, Box, Dropbox, Google Apps, Google Analytics, PowerPoint, Keynote, Prezi, Dreamweaver, Photoshop, Adobe Cloud.
• Certified Professional Scrum Master (PSM I) and Professional Scrum Product Owner (PSPO I).